Consulting is a catalyst: an external element that is missing and needed in your business to achieve a certain outcome. This element, whether it is expertise, strategy, or execution, consulting creates a new dynamic that operates on different level and in a different manner than the normal course of business. This breaks the barriers, increases the capabilities, and ultimately changes the trajectory of your business.
But for this to happen, a powerful and pervasive force in every business must be broken: habituation. Habituation is the comfort zone, the status quo, and going though the motions, so to speak. Habituation can take many forms and have many characteristics, but leads one outcome: limiting potential. Potential is the delta between what your business is capable of and what it actually accomplishes. Over time this can restrict perspective, possibilities, and performance.
To break through this is why an external approach of consulting is critical. The benefit is two-fold: to break your business out of it’s current strategy/execution regime and have an external party keep your entire business on target and accountable. This frees your business of the baggage to learn from the past, understand the present, and plan for the future.
But consulting is not always enough, sometimes an individual breakthrough is needed: Formidio|Coaching.