The Advance Phase of Forming Your Future is the necessary expansion of your business for it to win.
The product of Forming Your Future is the achievement of your Future State – to achieve what you want, when you want it. But for your business to consistently win, you must advance your value, your message, and your offerings to expand and differentiate your presence in the marketplace.
The truth is: to advance is not only natural, but an obligation your business has to your shareholders, people, and society.
However, all too often they do not advance their business. Why? The root cause is a limiting belief of what their business is possible of. This limiting belief self-sabotages any efforts to advance their business. Rather they blame circumstances, the economy, the market, or some external force when, in fact, it is 100% internal.
When you advance your business, not only does this continually fuel Forming Your Future, but more importantly creates the confidence that you are capable, worthy, and positioned for greater achievement. This separates you from your competition…only for a while.
For this to be sustainable: your collective mindset must change. This is the true Success of Forming Your Future.